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Sefton Central Labour MP Bill Esterson shows support for breast awareness roadshow

Sefton Central Labour MP Bill Esterson supports Breast Cancer Care and The FA's partnership to raise breast awareness.

Sefton Central Labour MP Bill Esterson showed his support for a new partnership between Breast Cancer Care and The FA to raise breast awareness this week.

Bill heard about the campaign from BCC staff and volunteers and even got the chance to get up close and personal with The FA Cup in the process.

The Football Association donated the prestigious Emirates FA Cup for the event, which was held as part of a charity partnership.

Breast Cancer Care and The FA have launched a breast awareness roadshow, which will tour 38 locations in England to raise awareness of the signs and symptoms of breast cancer.

Knowing what warning signs to look for can lead to earlier detection of breast cancer. This can be crucial in providing more effective treatment and, ultimately, saving lives.

Every year around 42,000 people are diagnosed with breast cancer in England – that’s the equivalent of more than 100 people a day. This is predicted to rise to almost 50,000 by 2020.

Bill Esterson said: "I’m thrilled to be showing my support for this fantastic roadshow. So many people are affected by breast cancer, and it’s vital everyone feels confident in checking their breasts and knowing what to look out for.

"I will encourage my constituents to spread the breast awareness message in their community and ensure people know to contact Breast Cancer Care if they have any worries about breast cancer."

Breast Cancer Care and The FA are coming into the heart of the community to urge people to check their breasts regularly for any unusual changes.

Breast Cancer Care staff and trained volunteers will be on board the bus to provide breast health information, signpost to support services and encourage women of all ages and backgrounds to get to know their breasts.

Davinia Green, head of Breast Awareness and Early Detection at Breast Cancer Care, said: "We want to say a huge thank you to Bill Esterson for coming along to our event and showing his support. It’s so important for us to increase breast awareness and reach as many people as possible with our roadshow.
"Anyone can be at risk of breast cancer, no matter what their age, gender or ethnicity. So it’s really important that people are aware of any unusual changes in their breasts, and act quickly if they are worried about anything.

"People can visit our bus to ask questions about breast cancer and find out more about the signs and symptoms. All information and support is free and confidential, and there’s no need to make an appointment."

The Roadshow will run until April 2016. For more information visit www.breastcancercare.org.uk/roadshow or call Breast Cancer Care free on 0808 800 6000 for support.


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