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Sefton Central Labour MP Bill Esterson backs road safety campaign that encourages everyone to ‘look out for each other’

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Sefton Central Labour MP Bill Esterson is backing a national campaign calling on road users to 'look out for each other'.

The campaign, which has been launched by road safety charity Brake, aims to help stop the five deaths and 61 serious injuries that happen every day on UK roads.

Brake's call coincides with Road Safety Week during which thousands of schools, employers and community groups raised awareness about road safety.

The week also saw police across the country step up traffic enforcement to deter and catch drivers putting others at risk.

The 'look out for each other' campaign encourages everyone, especially drivers, to show patience, consideration and responsibility towards other road users. 

To help avoid tragedy, Brake is particularly urging drivers to protect people on foot and bike by slowing down to 20mph in all residential communities, looking longer and taking it slow at junctions and bends, and giving people plenty of room. 

People on foot and bike are also being encouraged not to take chances, and make sure they can be seen.

Bill Esterson said he was pleased to back the campaign.

Bill said: "Brake's suggestions for safer roads. Drive slower in built up areas. Stay alert. Be more considerate to other road users. All common sense steps that can help reduce road collisions and even save lives.

"With two children I, like other parents, am particularly conscious of the dangers on our roads. The simple message to them is to always be alert and always be safe.

"That's the simple message behind this campaign.

"Be safe. Be alert. And look out for each other. If we follow these simple rules, we'll have much safer roads."

Brake deputy chief executive Julie Townsend agreed with Bill.

Julie said: "When drivers use roads without care for others the consequences can be tragic and horrific. People killed and badly injured, lives ruined forever, because of a moment of impatience or selfishness. 

"At Brake we witness the suffering that results, daily, through our work supporting people affected by road death and injury. 

"And there are wider consequences if we don’t look out for each other on roads. People afraid to walk and cycle or let their kids walk and cycle, and unable to get out and enjoy their community and live active lifestyles. That’s why, instead of making our streets stressful, risky places, we’re asking all road users to look out for and protect each other, particularly the most vulnerable. That means drivers sticking to 20 or below in towns and villages, looking carefully at junctions, and being considerate. 

"Ultimately, we’re all just human beings trying to get around, with equal right to use the roads, not competing tribes.”

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