Sefton Central Labour MP Bill Esterson welcomes Asda's pledge to

 Bill Esterson at Asda Aintree

Sefton Central Labour MP Bill Esterson has welcomed Asda's pledge of support for Maghull & District Foodbank.

The MP wrote to Asda calling on them to back the new foodbank which will provide food to people in need in Maghull, Aintree, Lydiate and Melling.

In a written response this week, Asda's director of public affairs, Allan Edwards told the MP that the supermarket giant was already trialling new ways of donating food to good causes.

Mr Edwards wrote: "Asda is proud to support our local communities in which our customers and colleagues live. Our Community Live programme is intended to better connect our store with the communities they serve, allowing our colleagues and customers to support important local causes. Many of our stores currently make donations of surplus goods to charities.

"We are currently in the process of trialling new methods of food donation, seeking to develop a process that is both beneficial to local charities and reduces our surplus food waste. In a few weeks time, we will be launching our new project that looks to donate surplus food from our supply chain. This is in addition to our ongoing work on the Department for Environment Food and Rural Affairs roundtable on food poverty.

"Our Community Life programme, which was launched last year, enables our stores to reach out to important local causes and provide what ever support that we can. In addition, our 'chosen By You, Given By Us' donations enable customers to nominate local good causes and charities to which our stores can make a donation.

"We recognise that the food banks in East Sefton are working hard to support the communities of Aintree and Maghull. We would be delighted to discuss the ways in which we could help to support the work of the food banks."

Bill said he was delighted that Asda had pledged their support.

Bill said: "I am really pleased with Asda's response to my letter with their CEO calling on them to support local foodbanks. Asda is clearly showing they want to play a part in the communities in which they serve.

"I am encouraged that they are looking at ways of donating surplus food, which in turn reduces the amount of food waste, which is a major issue in itself.

"I have put Maghull & District Foodbank co-ordinators, Bev Wells and the team, in touch with Asda to discuss ways in which they can help.

"I'd like to thank Asda for their prompt positive response. I am still waiting for a response from Morrisons.

"Big business in our communities, like our supermarkets, have a social responsibility to the communities in which they serve and in which they make their money."


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