Bill joined forces with local businesses, shopkeepers and members of the community, to draw up a bid to get funding to help stimulate business and trade in Crosby Village.
The idea started with Mary Portas, who has become known as the Queen of Shops after lending her expertise to a string of struggling high streets across the country.
Bill Esterson said he wanted to help the local Crosby businesses learn from the shops guru to get the best for the local community.
Bill said: "The shopkeepers and businesses in Crosby Village worked very hard earlier this year to draw up a bid to be named as a Portas Pilot area. While that bid wasn't successful, the ideas the team generated were fantastic.
"I hope that by bidding for this Town Team funding, it will give the team the chance to put some of the ideas from the Crosby Portas Pilot bid into practice to help the local businesses, the local economy and the wider community."
Time Team bid leader Reverend Peter Spiers from St Luke's said: "What we aim to do is focus on developing the new Crosby Town Team's aim to re-establish Crosby Village as the heart and soul of its community.
- Developing the Crosby Village website - to become both a resource for businesses to market their offer, and for residents and visitors to find out what's on in Crosby Village
- Running local community events in conjunction with other partners to help galvanise interest in the area and encourage more people to visit
- Developing a portfolio of information about Crosby Village to help encourage business interest
- Using the concept of Totally Local, develop a brand identity for Crosby that all local businesses can sign up to
- Undertake a ‘Good News’ campaign