Sefton Central Labour MP Bill Esterson backs Formby 'shop local

Bill Esterson with local Formby traders


Sefton Central Labour MP Bill Esterson has given plans to introduce a shop local loyalty card scheme the stamp of approval - and has already requested a card be reserved for him.

Bill, who has been working with traders in the town to boost local business, said the loyalty card scheme is a "brilliant next step in the shop local campaign".

The MP said it would be a real boost for Formby's independent businesses.

Bill said: "A loyalty card scheme is a brilliant idea. It has worked for Tesco over the years, so it can work for small local businesses like those here in Formby.

"We have some excellent independent retailers and businesses here that really deserve our support, but people are struggling financially at the moment. By introducing a loyalty card that rewards shoppers with exclusive offers and gives people the chance to save while also supporting local businesses is a great idea.

"I can really see a scheme like this taking off, which is a boost for local businesses and for the town's shoppers."

Bill said it was great to see local businesses teaming up to create the innovative new scheme.

Bill said: "People need to be given a reason to come out of the supermarket giants and use local businesses. By teaming up like this, our local businesses are giving people the chance to use our excellent local services, which in turn boosts our local economy and saves jobs, and they are giving shoppers the chance to save money.

"By using the local butcher, you can get money off at the local bookshop, and vice versa.

"My colleague Kerry McCarthy, Labour MP for Bristol East tells me that they launched a similar loyalty card scheme there and it was a great success.

"It's a brilliant approach to taking on the retail giants. it is this type of collective working that will enable Formby Village to survive through the difficult economy and the changing way consumers shop.

"Formby Village is a brilliant community asset. We all have a duty to make sure that it survives. I for one already have my loyalty card on order and I urge everyone else to do the same.

"The message is simple: Shop locally and save the Village."


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