Sefton Central Labour MP Bill Esterson and ward councillors have welcomed Labour's pledge to provide parents with three and four-year-old children 25 hours of free childcare.
Labour announced the pledge at their annual conference last week.
MP Bill Esterson and Formby Labour Councillor and mum-of-three Cllr Nina Killen raised the issue with the Labour leader earlier this year.
Cllr Killen has already tackled the problem of 'wrap around' fees for parents who use their free childcare vouchers at nurseries.
This week she welcomed Labour's announcement to provide 25 hours of free childcare.
Cllr Killen said: "Labour's pledge to extend free childcare for three and four-year olds to 25 free hours per week is fantastic news for parents.
"I know only too well that childcare costs do stack up. It can cost hundreds of pounds each and every week to put a child into a nursery. For working families, whose wages have been frozen, it it very costly and can equate to a large percentage of a family household income.
"For some parents, usually mums, it is not worth working at all because all your wages are eaten up by childcare costs, which also takes many talented women out of the workforce. I know mums who choose to work, and others who are forced to because of the rising cost of living – this policy will help parents to balance their work and home life and will give working parents more choice.
"For parents who want to go back to work, support should be provided. These families are a boost to the economy through the work they do and the taxes they put back into the system.
"It is the right that support is provided to bring living costs down and support children and families."
MP Bill Esterson also welcomed the news.
Bill said: "This is great news for those parents who do want to work.
"If Labour forms the next government in 2015, we will be putting in place measures to support ordinary families.
"This a clear and costed commitment showing that even in tough times, when there's going to be less money around, we will make a difference.
"For the first time parents who want to, will be able to work part time at without having to worry about the cost of childcare and those who want to work full time a significant part of the cost of child care will be met.
"Childcare is a vital part of our economic infrastructure that, alongside family support and flexible working, should give parents the choice to stay at home with their children when they are very small and to balance work and family as they grow older.
"But for many families, high childcare costs mean that it doesn't add up to go to work. So to make work pay for families, we must act. And that is exactly what a future Labour Government will do."
Bill said the cost of childcare was an issue that both he and Cllr Killen raised with the Labour leadership.
Bill said: "Cllr Killen has done some excellent work locally in ensuring that childcare 'wrap around' fees were dealt with, but both she and I were still concerned about the crippling costs of childcare.
"I raised the issue as part of Labour's policy review and am delighted that Labour is taking the decisive action that is needed.
"The increase in support for childcare is very good news for ordinary familes as is Labour's guarantee of childcare for all primary school children from 8am to 6pm as it means parents can work full time secure in the knowledge that their children will be looked after both before and after school. Labour's commitment to help ordinary families with child care is an essential part of helping improve the living standards of the majority of people in this country.
"It shows that Labour is on the side of ordinary families."