Maghull Support Our Shops campaign got the backing of Labour's Shadow Minister for Communities and Local Government this week.
Helen Jones MP gave her support to the Maghull campaign while on a visit to the town.
Helen joined Sefton Central Labour MP Bill Esterson, Sefton Council's Labour leader Cllr Peter Dowd, Maghull Labour Action Team's Cllr Steve Kermode, Lynne Gatherer and Cllr Gwen Kermode to discuss the campaign with shopkeeper Steve Maxwell.
The Support Our Shops campaign was launched by Maghull shopkeepers in partnership with Maghull Labour Action Team members Lynn Gatherer, Maghulll Town Councillor Steve Kermode and Cllr Patrick McKinley.
Steve Maxwell told the meeting: "We launched the campaign to look into ways of how we can improve the shopping centre in Maghull.
"We want to create an experience for the shoppers. To give them a reason to come in to the square and along Westway.
"We obviously can't compete for variety with the likes of Liverpool, there's just not enough shopping units in Maghull for that, but we want to give people something unique, a reason to visit and a reason to stay a while and enjoy what we have to offer.
"That's the point of the campaign and what we are all driving towards."
Helen Jones said she was very impressed by the Support Our Shops campaign.
Helen said: "Town centres have to set up something new and give people a reason to come in and enjoy an experience. You have to create an experience for shoppers that people want to come back to again and again.
"I have been very interested to hear what Steve and members of the Maghull Labour Action Team have had to say about the campaign and about how they are working towards improving the shopping experience for the people of Maghull and the visitors to the town.
"People complain when their local shops close, but the simple fact of the matter is, we've got to use them or we will lose them.
"What I've heard today will be fed into the policy discussion we have in the Labour Party.
"It's about building communities. Communities must come first. And that is exactly what the Maghull Support Our Shops campaign does."
Maghull Labour Action Team's Lynn Gatherer was delighted Helen Jones had backed the campaign.
Lynn said: "The Shadow Minister made the visit to Maghull specifically to hear what we were doing as part of the Support Our Shops campaign.
"She was impressed by what she heard and what we are doing as part of the campaign will go back to the Shadow Cabinet team.
"This is about building Maghull up, promoting Maghull and getting the best for the town and the people who live, work and visit us."
Maghull Town Council Labour Councillor Steve Kermode said he was encouraged by the Shadow Minister's support.
Cllr Kermode said: "The Support Our Shops campaign is about regenerating our community. I was very pleased to hear Helen Jones as Shadow Communities Minister share that view."