Maghull Labour Action Team, the town's Labour MP Bill Esterson and Labour-run Maghull Town Council have given their backing to the campaign to 'Support Our Shops'.
Shop keepers on Westway, just off Maghull's Central Square, have launched the campaign with the support of Maghull Labour Action Team, to encourage people to use local businesses.
Out of town outlets are driving people away from high street shopping, but campaign organisers in Maghull say the town's shoppers who don't use their store are losing out and "Westway is the best way".
Maghull Labour MP Bill Esterson said the Westway shopkeepers were making a lot of sense.
Bill said: "Our local high streets are really finding things difficult at the moment. Many are seeing fewer people come through their doors because people generally have less money to spend.
"We need to do all we can to save our local shopping centres. Where possible, people should shop locally and support our local businesses who do a vital job in keeping our town centres alive.
"We are lucky in Maghull. We have some fantastic local shops which employ local people. These shops deserve our support and my family and I always try to shop locally.
"I fully support this campaign and I will continue to do all I can to ensure that our local businesses get the support they need. I am planning to meet the owners of the Square, Maghull Developments, to put some of the concerns I have heard from the local business people to them to see what they can do as landlords to make the Square and the surrounding area more attractive to local shoppers."
Local mum and Maghull Labour Action Team leader Lynn Gatherer said people should back local retailers by shopping locally.
Lynn said: "As a busy mum, I know how convenient out of town super stores can be, but we are lucky in Maghull that we do have some excellent shops and services right here in the centre of our town.
"But because people have less money to spend, our local shops are going through a tough time at the moment. That's why it is more crucial than ever for us to support our local shops.
"It can be more convenient doing your shopping in the Square and along Westway than it can be going to a superstore. We have almost everything you need and with the rocketing price of petrol, it can even save you money.
"The shopkeepers have some fantastic ideas on how to again make our town centre the hub of our community and Maghull Labour Action Team, our MP Bill Esterson and we will do all we can to make that the campaign a success."
Sudell Ward Labour Councillor and Deputy Leader of Maghull Town Council Cllr Patrick McKinley said the shopkeepers had made some excellent suggestions on how to regenerate the shopping centre.
Cllr McKinley said: "Meeting with the businesses along Westway, it is clear that action is needed to save our shopping centre before we lose the businesses all together.
"The shopkeepers themselves have some fantastic ideas on how to once again make Central Square shopping centre the hub of the town. This includes capitalising on the Frank Hornby name for the benefit of the town. This was something which local businessman and Altside Business Village's Les French will be able to advise on in his capacity as Chairman of The Frank Hornby Charitable Trust. Frank Hornby is known world wide and people will be very interested in coming to Maghull to visit the town where he lived and came up with his many creations.
"The Town Council is also looking at the potential for a one stop shop for the Maghull community, for heritage, history, arts and information to complement the facilities in the town hall.
"Bill Esterson and the Labour Action Team are planning to meet with The Maghull Group to discuss the shopkeepers suggestions and we will all work hard to promote Maghull as the excellent place that it is to shop, visit, live and work."