Maghull Labour Action Team leader Patrick McKinley was the first past the post to use Ladbrokes' new bins.
Back in December Maghull Labour Action Team wrote to the chief executive of Ladbrokes calling for the company to install a bin outside its West Way shop.
Residents had contacted Labour Action Team leader Patrick McKinley, who is also Labour's candidate for Sudell Ward at May's local elections, concerned about the amount of rubbish gathering outside the shop. They were also concerned that residents would slip on pens which had been dropped on the floor.
But after being contacted by the Maghull Labour campaigner, the company has installed not one bin, but two for its customers to use.
Patrick said: "People who complained highlighted the fact that customers at the betting shop leave cigarette butts on the ground while standing outside, as well as dropping the red pens provided by the shop. This is unsightly and the older shoppers in particular are concerned about slipping if they accidentally step on one of the pens.
"Ladbrokes took the complaint very seriously and have taken immediate action, which I applaud them for.
"They have installed two bins, one on either side of the shop, for their customers to use to safely dispose of unwanted pens and rubbish.
"Ladbrokes were very responsible in how they dealt with this issue and I thank them for their rapid response."
Patrick said the litter had a negative effect on the impression of the town centre.
Patrick said: "Central Square and the West Way shops are the main retail area of the town and our town centre. Lots of people either visit the square or drive past. The litter there can be an eyesore and will result in a loss of trade for our store owners at a time when they can least afford it.
"Ladbrokes clearly recognised that point and took action.
"We just now need people to use them."