Maghull and Lydiate Labour Action Team has launched a campaign to encourage more people to drop their litter in a bin instead of dropping it onto the floor.
Maghull Town Council's newest Labour Councillor June Burns, together with Maghull & Lydiate Labour Action Team's Rob Owens have launched the campaign to persuade people to keep Maghull and Lydiate tidy.
Cllr Burns said the issue of litter was one of the local community's main concerns.
Cllr Burns said: "Litter is an issue that is raised with the Maghull and Lydiate Labour Action Team time and time again.
"It is something that not only gets people angry, but it does affect the community as a whole.
"No matter how great an area is, if litter is strewn across the streets then the impact that has on the image of a community is devastating.
"It is damaging, disgusting and entirely avoidable."
Rob has collated a list of areas where the Labour Action Teams have received most complaints.
Rob said: "Over the past year, we have received a large number of complaints about litter. Each time we have passed the details on to Sefton Council's cleansing department.
"Sefton Council have promptly taken action each time we have reported it despite the fact they have had their budgets slashed by central government, which is obviously putting a huge strain on services.
"While our local authority is struggling with reduced budgets, we all have a responsibility to keep our communities tidy.
"It is very easy to simply drop litter into one of the many bins supplied by Sefton Council. But that message doesn't seem to be hitting home with everyone."
Cllr Burns said there has been an increase in the number of complaints in recent weeks.
Cllr Burns said: "In the last few weeks we have seen a sharp rise in the number of complaints about litter. Because that coincides with the schools breaking up for summer, people are assuming that school children are responsible. But I think we have as much of a problem with adults dropping litter.
"Everyone needs to be more responsible, whether they are young or old. We've got lots of bins. Let's use them and keep Maghull and Lydiate the beautiful place that it can be."