Formby Labour MP Bill Esterson and Ravenmeols Ward Labour's Councillor Catie Page have given the thumbs up to new street signs that point the way to the town's Redgate Shops.
Bill and Cllr Page backed the Redgate traders' campaign for improved signage to the parade of shops after hearing that some customers were struggling to find them.
The businesses said they were missing out on trade because there was poor road signage.
Bill supported the traders' campaign and Cllr Page met with Sefton Labour Cabinet member for regeneration Cllr Ian Maher to request funding for the scheme.
Cllr Maher gave the greenlight and the signs were installed last week.
Cllr Page said she was delighted the signs had been installed.
Cllr Page said: "I know lots of the businesses here at Redgate - they are brilliant businesses that deserve our backing.
"So when the traders there called for the signage because they feared they were losing business because people were struggling to find them, the installation of signage from some of the main roads around the shops directing people here was the most sensible solution.
"I spoke to Cllr Maher and he agreed. He immediately agreed to provide the funding and the signage has been installed shortly after.
"This will not only be a real boost for the local traders here, but it will also be very helpful for the potential customers who will now get the chance to use the brilliant local businesses that we have here."
Bill said independent businesses, like those at Redgate, are vital to the wider local economy.
Bill said: "Independent businesses are crucial to the health of the local economy and the wider community. They provide the much needed jobs for local people and they provide invaluable services to the people who live here.
"I fully support our local traders and I am delighted that the new signs have been installed to point the way to Redgate shops.
"I am sure the new signs will introduce a whole new raft of customers to the brilliant businesses we have at Redgate."