A Formby campaigner says Sefton Council needs to invest to allow people to spend a penny in Formby.
Former Formby High pupil Ben Bentley said a public toilet is urgently needed in the Village.
He said the failure to provide a public facility will end up deterring people from coming into the shopping centre.
Ben said he has spoken to one person who works in the Village who said there is always a constant stream of people coming into his store wanting to use the toilet.
Ben said: "The Village needs the public toilet. It is just common sense that people who are travelling in to the shops may need a public convenience. If there isn't one, then they will simply shop elsewhere.
"This will damage the local businesses.
"This is unfair for the local businesses and for the local shoppers.
"I know there is demand because my friend works in one of the shops and he tells me that there's always people coming in wanting to use the staff toilet.
"The business owners in the Village pay a lot of money in term of rates to be in Formby, Sefton Council needs to be doing everything it can to attract customers into the town to use the shops. But a failure to have even the most basic of facilities, like a public toilet will simply put people off."
Public toilets in Furness Avenue were due to be refurbished until Conservative-Liberal Democrat cuts led to the funding running dry.
Ben, who is Labour's candidate for Harington ward at May's local elections, grew up in Formby and said the lack of public toilets int he town is a big issue.
He said: "Lots of people have brought this up as an issue in my work with the Labour Party in Formby.
"But I understand that the cuts which are being foisted on us by the Tories and Lib Dems are putting a great strain on the public purse. But this is clearly a concern for people here in Formby.
"As a resident we already get very little for our council tax in Formby. It isn't too much to ask that we get a public toilet which would benefit visitors and locals alike."