Sefton Central Labour MP BIll Esterson and leading heart health charity Heart of Mersey have welcomed plans to introduce consistent food labelling.
Companies such as MARS UK, Nestle UK and PepsiCo UK have announced that they will join the voluntary scheme as research indicates that people find the current system of different nutrition labels on food confusing.
The new consistent labelling, featuring the red, amber and green colour-coding known as the ‘traffic light’ system, is set to be rolled out over the next 18 months with the BBC reporting that just over 60% of foods will be covered by the voluntary scheme.
The move comes as part of the Department of Public Health’s ‘Public Health Responsibility Deal’- which aims to ‘tap into the potential for businesses and other influential organizations to make a significant contribution to improving public health’ and fits into wider efforts by the Department to get businesses to take action to reduce the amount of calories, salt and trans fat in foods.
Heart of Mersey chief executive Robin Ireland said: "We see this proposal as a significant step forward in the fight against heart disease. Consistent front of pack food labels will make it easier for people to make healthy choices when doing their weekly shop and Heart of Mersey applauds those companies that have committed to the scheme."
Sefton Labour Central MP, Bill Esterson, said anything that makes it easier for consumer to make healthy choices should be welcomed.
Bill said: "Health inequalities are a major issue across Sefton and the wider area. The consistent application of the food traffic light scheme will enable people to make healthy, informed choices and to avoid those foodstuffs that are the leading causes of heart disease and health inequalities more generally."