Sefton Central Labour MP Bill Esterson has given his backing to Dogs Trust and Keep Britain Tidy's The Big Scoop campaign.
The campaign aims to stem the growing problem of dog dirt on our streets.
Keep Britian Tidy's Local Environmental Quality Survey of England has found that for the first time in 10 years a rise in dog fouling has been reported.
The survey also found that 64% of people considered dog fouling to be the most offensive litter item.
Bill Esterson, MP for Sefton Central, is this year lending support to The Big Scoop, an initiative to be launched on Friday (June 14) by Dogs Trust and Keep Britain Tidy with the help of celebrity campaigner Ben Fogle to urge people to not only collect their dog’s mess but dispose of it properly too.
Bill said: "While out on the doorstep around my constituency, I often meet concerned residents who tell me about dog fouling on their streets, in their parks and other open spaces.
"Many of these residents are dog owners themselves, who are dismayed at the actions of the few irresponsible owners in our communities throughout Sefton Central who refuse to ‘bag it and bin it’.
"I support The Big Scoop as an excellent initiative to highlight the problems of dog fouling and urge people to take responsibility for their dogs."
The Big Scoop will engage with children, councils and park wardens to raise awareness of the importance of responsible dog ownership. Children will be asked to show their support and don specially designed capes transforming them into Scooper Heroes and councils will be supplied with free 'poo' bags and literature on the issue.
Campaign supporter Ben Fogle said: "Thousands of pounds are spent each year on ensuring public spaces are kept clean and this could all be so much easier if dog owners remembered the simple message to 'Bag it, Bin it'.
"Sadly it's becoming a recurring sight to see bags of dog mess hanging from tree branches, fences, gates, basically anywhere but in a bin. It's a two step process and one which all dog owners need to be on board with. After all we all know that the Dog Poo Fairy doesn’t exist!"
Activity will start on Friday, June 14 and Scooper Heroes and council led activities will be arranged to garner support for The Big Scoop. To find out more, go to www.thebigscoop.org.uk